Vision – a Trend Forecasting Project

I put together a professional trend report for All Saints for A/W 2018 using my research skills to identify All Saints’ target consumer (in-store research, netography), identifying A/W17 trend stories (visual merchandising, print & graphics, product), working on cartograms to contextualise and mix the A/W 2018 trends with All Saints’ brand image and aesthetic.

Cotea, Andreea Madalina FASH20032 Trend Document-01Cotea, Andreea Madalina FASH20032 Trend Document-02Cotea, Andreea Madalina FASH20032 Trend Document-04Cotea, Andreea Madalina FASH20032 Trend Document-05Cotea, Andreea Madalina FASH20032 Trend Document-06Cotea, Andreea Madalina FASH20032 Trend Document-07Cotea, Andreea Madalina FASH20032 Trend Document-08Cotea, Andreea Madalina FASH20032 Trend Document-09Cotea, Andreea Madalina FASH20032 Trend Document-10Cotea, Andreea Madalina FASH20032 Trend Document-11Cotea, Andreea Madalina FASH20032 Trend Document-12Cotea, Andreea Madalina FASH20032 Trend Document-13

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