During the first year within Fashion Communication and Promotion course I had to create a scent brand from scratch. The project focused on scent & perfumes, I had to come up with the big idea, create the brand after that, and develop a full year promotional campaign through explained insights, strategies and concepts.
The brand presents a device which is installed in homes in order for the owner to control the scent of each room with an app. I came up with different strategies to promote the device internationally, promotional packages, charity events, pop-ups and more.
After this project, I got to achieve clarity regarding on how to build a brand, come up with an innovative concept, how to get to know the consumer and the market place.
Before upgrading the concept to the brand “Hera,” this was my first idea and presentation.